The cases success of our clients are our success.
These are some examples:
Alcobendas HUB is the body in charge of the international promotion of the city of Alcobendas (Madrid, Spain) as a destination for foreign investment. In this regard, Alcobendas HUB has been established as the office of international promotion of Alcobendas which provides a comprehensive solution to those interested in investing in the city. P&T is responsible for the Strategic Plan of International Promotion.
FIAB - Spanish Association of Food and Beverages Producers, and CLUSAGA – Cluster of Food Producers from Galicia, Spain
Trade trip for American buyers. P&T summoned and invited importers, distributors and other American companies. They had B2B meetings in Madrid and then visited 2B en Madrid and visited some of the main food companies in Spain. The objective of the project was to expand the presence of FIAB companies in the North American market.
Wines from the PDO Somontano
Marketing and PR campaign for the wines from the PDO Somontano in New York City. The goal of this campaign is to raise brand awareness of the wines from Somontano. To achieve this, we carried out a series of cross-marketing actions with collaborating artists, apart from other events, online marketing, etc.
Regional Government of Extremadura, Spain
Passion & Taste gained in June 2016 the contract to represent the public trade board of the region of Extremadura, Spain, called Extremadura Avante. With its offices in Miami and NYC, P&T helps all companies from this region in Spain that want to do business in the US, or want to promote their products or brands within the market. P&T helps them find distributors, find legal and tax counsel, all other aspects.
P&T was hired to develop the market research and implementation costs study for the Spanish foundry Capa in Miami, FL, which will be their first foundry in the US. The study reflected the planning of all the project to build and setting up of the foundry facilities plus an exhibition gallery, like the one Capa already operates near Madrid, Spain, including the legal, HR, real estate and equipment costs.
AICA – Business Association from Alcobendas, Madrid
As the outsourced international department for this association, P&T works hand in hand with several schools from Alcobendas, Madrid, to help them boost their international business, signing agreements with private schools in the US East Coast to mutually exchange students or receive them in Spain.
Wines of Garnacha (Aragón Exterior)
Passion &Taste helped the ongoing marketing campaign Wines of Garnacha, which is promoting wines from several regions in Spain in the US and Canada and is managed by Sopexa, with a side program involving a Brand Ambassador to promote the wines among the different wine stores in NYC.
This program meant a boost to the campaign and translated into immediate presence of several of the wines participating in this campaing throughout NYC wine stores.
Organics Extremadura (Extremadura Avante)
P&T organized a series of business meetings with the help of the brand Spain is BIO, aimed at promoting organic products from Spain abroad. This specific series of meetings, called B2Bio gathered organic producers from Extremadura, Spain with several importers and distributors from the US East Coast, in other to enable the entry in the US market to these organic producers.
Wines from the PDO Somontano
Marketing and PR campaign for the wines from the PDO Somontano in New York City.
This campaign sets the beginning of the brand positioning of the wines from the Spanish region of Somontano in NYC. P&T carried out a series of cross-marketing actions with collaborating artists, apart from other events, online.